DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
A DMA region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska. The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. Any use and or reproduction of these materials without the express written consent of Nielsen is strictly prohibited.
- Target local advertising and direct marketing campaigns across multiple media
- Sell advertising by local television market
- Select local research samples
- Segment and analyze internal and third-party data by local television market
- The ZIP by DMA database provides ZIP code listings within U.S. counties by DMA region. The ZIP by DMA report is produced annually and consists of three sections:
- Alphabetical sequence by DMA name
- Numeric sequence by ZIP Code
- Universe Estimates by DMA name
- Data files for ZIP by DMA are available via Excel® and delivered via email
US 5-Digit ZIP code Database. Microsoft Office. Open Office Compatible!. Databases Only. Overview: Our zip code downloads are the most comprehensive, accurate, and up to date American zip code list available today. Our zip code databases include the details for all states and territories.
Our service facilitates mapping zip codes from an excel spreadsheet onto a google map. Making a map using your zip codes can be done quickly. The first step is to Copy and paste data from your spreadsheet into our form. EasyMapMaker is an easy way to map your data. Selection of software according to 'Dma lookup by zip' topic. Use Maptitude ZIP Code mapping software and start seeing better maps and better results – Now! Maptitude is competitively priced and enables organizations and businesses to use their location-based data to improve decision making. Why spend more for less? The best ZIP Code map software! Here's why: √ Maptitude is the easiest-to-use full featured mapping software, and includes powerful tools such as multi-ring drive-time zones. OK, I have been working on this for a while and here 'may' be a solution. If you already have a list of all the US Zip codes with City, State then you can go here Cities-DMA Regions and download the CSV file of DMA to Cities (16,236 records) and t.
- Provides household population estimates for each DMA region
- Data includes county-level data, county size designation, and TV penetration
- Data file is available via PDF format only
- Provides population estimates for 31 demographic and household categories in each DMA region
- Demographics are ranked by DMA penetration and alphabetically
- Data file is available via PDF format only
Zip Code Dma Mapping Software 2020
- Provides a complete list of call letters, city of origin, network, and market affiliate for TV stations in North America by DMA region
- Spanish-language TV stations are also listed
- Does not include addresses of TV stations
- Data file is available via PDF format only